What’s it really like to manage intellectual property for a mega brand?

Exclusive ‘Fireside / Zoomside’ live chat online

 Three amazing panelists from Shell, adidas and IKEA

 Personal stories of working in and leading IP functions

Julie Jones-Bernard

Intellectual Property Counsel @ Shell

With a strong IP background, Julie is qualified in France, UK and Europe as a Trademark Attorney. Her private practice experience included advising clients in fashion, cosmetics, events and telecommunication industries. Most recently, she has worked for more than 12 years in-house in the pharma, skincare and energy sectors.

Julia McAulay

Senior Trademark Counsel, Global Trademarks @ adidas

Julia has spent much of her illustrious career focused on IP rights related to sports and sporting goods, including at FIFA and for more than a decade at adidas. She is a UK qualified Solicitor and currently manages a small team, advising on various IP matters including the creation, maintenance, protection and enforcement of adidas´ trade marks and designs.

Cecilia Emanuelson

Intellectual Property Counsel @ IKEA

Having joined the Inter IKEA Group in 1995, Cecilia has been closely involved in all aspects of building and defending the IKEA brand and trademark rights, including
the expansion of the brand into new territories around the world. Her depth of experience in trademark matters is highly valued.

Moderated by Claire Kowarsky

Director @ HSS IPM

HSS IPM are a group of intellectual property law specialists with decades of experience working with multinational companies.

Places are strictly limited – register below.

Photo Credits: 1,5,6,10-Photographic Services, Shell International Ltd. 2–Trevor Pritchard, Flickr Creative Commons
3-LidiaJS, Pixabay 4-billow926, Unsplash 7-Tembela Bohle, Pexels 8-autokaremcom, Pixabay
9-picselweb, Pixabay 11–rarye, Flickr Creative Commons